How it work

How it work

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

How it work

Bluetooth HotSpot system, is constantly scanning the surrounding area to detect new Bluetooth devices and transmits to them, free content (product information, special offers, coupons, text, video, MP3, applications, etc.). All needed is these devices, to have the Bluetooth feature enabled and be within the range of about 100 meters (within the transmission range). Bluetooth HotSpot will recognize them and send to them your content.

Step 1: Confirmation Request

HowFor each device that is being detected, the system sends a message, requesting permission from the user to send the content.

Do you wish to download content from “in-your-name-here” ?
( the name of HotSpot )

Step 2: Acceptance from the user

The sending begins.

Step 3: Sending the content

The content is now on the client’s device!

 

Bluetooth HotSpot system, is constantly scanning

Wi-Fi

The systems that have integrated Wi-Fi, and are configured to operate in “Wi-Fi Marketing” function (the embedded Wi-Fi operates either in “Wi-Fi Marketing” function or in “HotSpot” function for wireless access to the control panel), allow you to upload a mini site in HTML. This allows to each smartphone with Wi-Fi, to have access to this mini site. The creation and management of this site are very simple, quick and easy for the user.

Visual Sensitive

Move texts, images and video on a remote screen without contact, just by moving your hands, using a low cost technology, ‘Plug & Play’, that allows you to be completely autonomous. Platinum VS, is the ideal tool for any company that wants to capture public attention and to interact with its customers. Now with Platinum VS, any screen with HDMI port, can become an interactive one, by detecting the gestures and the movements of the body of users.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

What can to send

What can to send

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

What can to send

What content can I send via the Proximity Marketing?

What files can I send?

Bluetooth technology, has no restrictions regarding the file formats that can be sent. Each campaign, can be, either a simple text message or an audio (eg mp3 file), or a visual message (eg pictures:. jpg,. png,. gif, video:. flv , 3gp).

You can, theoretically, send anything to your customers, provided that the files are compatible with the mobile software that receives them..

What is the maximum file size?

There are no limits on file size. However, it is advisable to ensure a simplified and quick transmission. Our advice is that images and music should not exceed the 200Kb in size while videos and applications the 500Kb.

 

What content can I send via the Proximity Marketing?

Sample contents of promotional messages:

Sample contents of promotional messages:
sonyG705_479Sample contents of promotional messages:
What content can I send via the Proximity Marketing?

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

How can I use successfully

How can I use successfully

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

How can I use successfully

How can I use the Proximity Marketing successfully

Be Visible! Ask your customers to open the Bluetooth, using, for example, big “Turn on your Bluetooth” banners and inform them for the content they can receive, for example, free mobile games.

This way, not only will you increase the proportion of devices that have the Bluetooth feature enabled, but you will notify your customers about the promotional campaign too.

Avoid spamming! Delimit the maximum number of sending efforts that will be done, and do not send the same files (also you should ensure that customers will not receive the same file from different Bluetooth HotSpots).

Make sure that the content is compatible! The contents that you send, should be compatible with all the mobile devices.

Reward your customers! It is advisable to offer something for the interest shown by your potential customers.

How can I use the Proximity Marketing successfully

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

Respects Environment

Respects Environment

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

Respects Environment

Proximity Marketing respects the environment

This new, modern and innovative way of promotion and advertising, in addition to all the other major advantages, is characterized also for the enormous contribution of protecting the environment, as contributes the greatest at:

  • The conservation of energy. All devices are of low power and therefore the consumption is minimized. 
  • The environmental protection. The use of Bluetooth Hotspots, for the promotion and advertising, minimizes or eliminates the use of paper, but also of all other resources (chemicals, paints, tonners, plastics, etc.) that print advertising requires.

Green business

 

Respects Environment

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

Personal Privacy

Personal Privacy

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

Personal Privacy

Proximity Marketing respects and protects Personal Data

Personal PrivacyProximity Marketing is based on Wi-Fi technologies, especially in Bluetooth technology and sends messages to a restricted space of the range of Bluetooth HotSpot. The sender can not collect any personal information of the recipient. The recipient is recognized as a Mac address and not as a telephone number. Only in the case that the sending of an e-mail or fax is required, these data are requested by the recipient, information that the recipient, with its approval, gives to the sender.

When a Bluetooth enabled device, is found in the range of Bluetooth HotSpot, is being recognized by it. HotSpot sends to the potential recipient its name and asks him if he wants to accept the message of HotSpot (Customer Permission). The recipient has the option to reply either YES (accept message) or NO (reject mail). So, the recipient receive the message, only on his own initiative, with full knowledge of the environment and under consent. However, in case of rejection, no other message will disturb the recipient.

Proximity Marketing respects and protects Personal Data

Current Law for the Unsolicited Electronic Communication

In Greece, the unsolicited electronic communication is regulated by the article 11 of Law 3471/2006 on the protection of personal data and privacy in electronic communications. Similar laws exist in other EU countries under the European Directive 2002/58/EU.The article 11, titled “Unsolicited Communication, ” states in paragraph 1 the following: “The use of automated calling systems, especially by using facsimile machines (fax) or e-mail, and generally making unsolicited communications with any means of electronic communication, with or without human intervention, for purposes of direct marketing products or services and any advertising purposes, shall only be permitted if the subscriber has consented in advance expressly”.In other words, any email sent without the express prior consent of the recipient, namely each message spam, is illegal. Exemption constitutes, in accordance with paragraph 3 of Article 11, the case in which the recipient’s contact details were obtained by the sender legally. Such a case is only when the data was obtained in similar, previous transaction, particularly sales of such products or services. Necessary requirement is to give to the recipient a clear and distinct possibility to refuse the further receiving of the message.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

Network Coverage

Network Coverage

Proximity Marketing Network

SOLUTIONS FOR EVERY DIGITAL MARKETING NEED

Network Coverage

BlueNetwork is constantly expanding into new sectors, while providing the best  communication quality. Our continued investment in research, technology and knowledge, combined with our advanced services and the expansion of our activities throughout Europe, provide the best guarantees for fully cover of the promotion and advertising requirements.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!