Proximity Marketing NetworkSOLUTIONS FOR EVERY DIGITAL MARKETING NEED
Proximity Marketing respects and protects Personal Data
Personal PrivacyProximity Marketing is based on Wi-Fi technologies, especially in Bluetooth technology and sends messages to a restricted space of the range of Bluetooth HotSpot. The sender can not collect any personal information of the recipient. The recipient is recognized as a Mac address and not as a telephone number. Only in the case that the sending of an e-mail or fax is required, these data are requested by the recipient, information that the recipient, with its approval, gives to the sender.
When a Bluetooth enabled device, is found in the range of Bluetooth HotSpot, is being recognized by it. HotSpot sends to the potential recipient its name and asks him if he wants to accept the message of HotSpot (Customer Permission). The recipient has the option to reply either YES (accept message) or NO (reject mail). So, the recipient receive the message, only on his own initiative, with full knowledge of the environment and under consent. However, in case of rejection, no other message will disturb the recipient.
Current Law for the Unsolicited Electronic Communication
In Greece, the unsolicited electronic communication is regulated by the article 11 of Law 3471/2006 on the protection of personal data and privacy in electronic communications. Similar laws exist in other EU countries under the European Directive 2002/58/EU.The article 11, titled “Unsolicited Communication, ” states in paragraph 1 the following: “The use of automated calling systems, especially by using facsimile machines (fax) or e-mail, and generally making unsolicited communications with any means of electronic communication, with or without human intervention, for purposes of direct marketing products or services and any advertising purposes, shall only be permitted if the subscriber has consented in advance expressly”.In other words, any email sent without the express prior consent of the recipient, namely each message spam, is illegal. Exemption constitutes, in accordance with paragraph 3 of Article 11, the case in which the recipient’s contact details were obtained by the sender legally. Such a case is only when the data was obtained in similar, previous transaction, particularly sales of such products or services. Necessary requirement is to give to the recipient a clear and distinct possibility to refuse the further receiving of the message.